October is Breast Cancer Awareness Month, and for the second year, Liga MX’s annual pink-themed campaign for breast cancer awareness is being joined by a blue-themed campaign for prostrate cancer awareness.
We present the #MovimientoAzulyRosa #Dynamo! It will be on the fields in @LigaBancomerMX and @AscensoMX in October.
To that effect, Liga MX has launched the “Campaña Azul y Rosa”, the Blue and Pink Campaign, to spread awareness of the diseases and promote self-exams and screenings.
The campaign includes a new color scheme for the Voit Dynamo, the official ball of Liga MX and the Liga de Ascenso, which will be in use in both leagues throughout the month of October.
In addition to the ball, the Blue and Pink Campaign will include captain’s armbands and referee uniforms in those colors, as well as posters next to the goals. Each game will include a statement from the captains about the campaign during the pre-game ceremonies.