October is Breast Cancer Awareness month, and for the fifth year, Liga MX’s annual pink-themed campaign for breast cancer awareness is being joined by a blue-themed campaign for prostrate cancer awareness.
As part of the campaign, Voit has introduced a new color scheme for the official match ball, with the orange and red flames of the #BeTheFire ball replaced with shades of pink, and the black text and logos on the ball replaced with blue.
The ball will be used throughout the month of October in Liga MX (Jornadas 12-14), Ascenso MX (Jornadas 11-13), and Liga MX Femenil (Jornadas 13-16).
As part of the awareness campaign, statements about breast and prostate cancer will be made as part of the pregame protocols, the captains will wear special armbands advertising that #TuVidaNoEsUnJuego (Your Life Is Not a Game), and signs will be displayed next to the goals during the matches.
In addition, some teams will be participating in other ways, such as León and Lobos BUAP wearing pink jerseys and Pachuca using pink and blue numbers on their uniforms.