October is Breast Cancer Awareness Month, and for the fourth year, Liga MX’s annual pink-themed campaign for breast cancer awareness is being joined by a blue-themed campaign for prostate cancer awareness.
Liga MX is using the hashtag #TuVidaNoEsUnJuego, or “Your Life Is Not a Game”, to promote their awareness campaign.
To raise awareness of the importance of education, the Voit Lummo, the official ball of Liga MX and Ascenso MX, has undergone a makeover. The light blue color that has been traditionally used to represent Liga MX’s pro-education campaigns has been added to the Lummo’s black-and-pink colorscheme.
October is Breast Cancer Awareness Month, and for the third year, Liga MX’s annual pink-themed campaign for breast cancer awareness is being joined by a blue-themed campaign for prostate cancer awareness.
Liga MX is using the hashtag #TuVidaNoEsUnJuego, or Your Life Is Not a Game, to promote their awareness campaign.
Voit has introduced a new match ball to celebrate the 30-year history between Voit and the Mexican Football Federation. The ball, called Legacy, was presented with the tagline “We honor the past by reinventing the future”.
Liga MX will be running a campaign called “El fútbol se mueve contigo” (Soccer moves with you) to promote active lifestyles, particularly among children. With the slogan “Play, jump, dance, walk, run, move and have fun”, the campaign will be in force during Jornadas 13 through 16 in Liga MX and from Jornada 14 through the Liguilla semifinals in Ascenso MX.
The campaign includes a new color scheme for the Voit Dynamo 2.0, the official match ball of the Clausura 2016. The campaign’s color is orange, and Voit has added orange highlights to the Dynamo 2.0 to connect with the campaign: Continue reading →
The dream of being champion starts with the new #InvitadoDeOro, exclusively for the @LIGABancomerMX Liguilla.
The ball features a golden color scheme with symbols that represent honor and achievement, such as laurels.
Officially known as the Dynamo Liguilla, the ball will be used throughout the playoffs, beginning with the first legs of the quarterfinals on November 25th. A limited edition run of 500 balls will be available for purchase.